When was the last time you felt the dance of emotions while unwrapping a gift, the anticipation of discovering what lies beneath the wrapping paper?
As adults amidst a world filled with emails and digital exchanges, we often overlook the simple joy of receiving and giving gifts. The enchantment we felt as children unwrapping surprises have faded.
Corporate gifts are an excellent way to fill this void for your employees, partners, and clients and expand your business. However, many businesses assume corporate gifting is needless spending. According to a study, 83% believe that corporate gifts generate positive ROI.
If you still find it difficult to believe, keep reading this blog to understand how corporate gifting can be your secret sauce to weave threads of camaraderie in the tapestry of professional relationships.
Here are five reasons why — especially heading into the holiday season — you should prioritize corporate gift-giving for your business growth.
5 Reasons Why Corporate Gifting Is Essential for Business Growth
Enhance your Brand Recall
Corporate gifts with your company logo or branding help increase brand visibility and recognition. It serves as a subtle yet effective way to bring positive thoughts about your brand in the minds of clients and partners.
A positive brand image and recall can go a long way in attracting new consumers. We tend to share gifts with our friends and family when we receive them. This can be a great marketing tool for your brand and for enhancing your brand image among industry professionals.
Builds a healthy corporate culture
Recognizing and appreciating employees through corporate gifts can boost morale and motivation. Gifts can also be used to celebrate milestones for your employees.
According to Forbes, 6 out of 10 employees who feel unappreciated tend to quit their jobs. Corporate gifts make your employees feel appreciated, leading to a positive work environment and business growth. Also, happy employees lead to happy clients.
Customer Acquisition and Retention
Each business is looking for ways to get new customers. While businesses leverage various marketing techniques to market and connect with new customers, they often tend to overlook the effect corporate gifting can have on gaining new customers.
According to a poll conducted by Big Frog Infographic, 27% of businesses believe that corporate gifts increase referrals and brand awareness. As a result, the company’s consumer base has grown.
Offers Competitive Edge
Corporate gifts can make your brand stand out in a highly competitive business environment. It shows that you are not just any other company but actually care about your partners and clients.
What better way to improve relations with your partner than giving a personalized corporate gift? Corporate gifts show your partners, service providers, and employees that you remember them and would like to be associated with them.
Networking Opportunity
More than 50% of gift recipients end up doing business with the company after receiving a corporate gift. Giving gifts at festivals like Diwali, Christmas, or even business events provides an opportunity to network with new clients and partners. Personalized corporate gifts make the person feel special and boost brand recall, eventually leading to new business collaborations.
At times when it is easy to lose sight of your brand, corporate gifting can serve as an important reminder. As we embrace the festive cheer, corporate gifting becomes more than just a tradition. With each carefully chosen gift, we’re not just sending tokens; we’re sharing smiles, gratitude, and a touch of warmth.
It’s a chance for businesses to say, “Thank you for being a part of our journey” fostering genuine connections that go beyond the boardroom.
Mango is here to deliver your gift, your brand, your way! Mango gives you 5000+ unique and premium corporate products.
So when are you getting your order in?
Place your order today from best corporate gifting company in Mumbai by visiting our store, simply by contacting us on +91 80827 02699 or corporate@mangostationery.com